Tour 60: The Power of a Better Answer Part 1
Published on: 13/01/2026
Turn “How long have you been in business?” into a curiosity-sparking answer that leads to better conversations and unexpected buying signals.
NetworkingCommunication

Turn “How long have you been in business?” into a curiosity-sparking answer that leads to better conversations and unexpected buying signals.

Are you feeling like networking isn't working for you? Try doing these 4 things and see if your relationships don't improve and your referrals don't increase!

When give a referral to someone, what do you expect in return? Read how the legal term "standing" can help us think about giving and receiving referrals.

Can you establish trust in 60 seconds? In most cases, no. Read the two most important jobs of your elevator pitch, and why building trust is not one of them.