Author's note:

Tours 10, 31, and Mini Tour 3 will be helpful to understand how to think about and improve your elevator pitch you deliver at networking meetings.

It's no secret that the phrase "ambulance chaser" carries a negative connotation. We admonish the lawyer in that cheap suit trailing the paramedic into the hospital, eager to pitch legal services to the injured with promises of winning a big lawsuit.

In our elevator pitches, though, let's make that ambulance chasing lawyer proud.

Here's what I mean.

The lawyer goes to those who need him most, at the time when he is needed most.

When we are asking for introductions to people who are doing certain things, because those certain things are what leads our clients to us, we are in essence taking on the role of an ambulance chaser, in a good way.

We are asking our fellow networkers to alert us when the ambulance is about to pull up, so to speak.

If I'm a florist, I want to ask for introductions to couples who have just gotten engaged.

If I'm a mover, I want to ask for introductions to retirees who have just put their house on the market.

If I'm a voice over, I want to ask for introductions to poly-sci students who have just recorded their first podcast.

If I have a print shop, I want to ask for introductions to people who have just started their business, and I might also want an introduction to that couple who has just gotten engaged.

A pattern emerges. One activity leads to another.

Good business owners understand what specifically brings the ambulance to the hospital. In other words, good business owners know what their ideal client is doing or saying before their clients hire them, and know how to ask others to look for people who are doing or saying those things for the purpose of making an introduction on their behalf.

Think about what your clients do right before they hire you, and ask others to look for people who are doing those things so that an introduction might occur.

Make it easy for others to bring referrals to you. We want others to get the full benefit of your product or service when they need it most.

For more help on creating the perfect elevator pitch that creates curiosity and makes it easy for others to bring you referrals, visit the Referrals in 60 Seconds Playbook page on the website.

Go network my friend, and remember;

When it comes to delivering your elevator pitch, think about your product or service like an ambulance chaser, and see if your network might be able to help bring your ideal clients to you.

Faithann Basore and her husband Dave have owned Window Cleaning Plus (WCP) for 10 years. Growing WCP through networking has given Faithann the desire to guide other small business owners through the networking terrain so they can feel comfortable and build long lasting relationships in their business.

Got networking questions? Email me at [email protected].